What is data-driven development, and what are its benefits?

Here are the top three Sitecore key features that set it apart from other CMS systems in its class: 1. Digital Experience Platform. Sitecore combines customer data, marketing automation, powerful analytics, AI, and machine learning to take customer engagement to the next level. 2. Digital Asset Management. All your content lives in one place and can be accessed by any department and pushed out to any platform as needed, providing a centralized space for planning, scheduling, and content production. 3. Customer Data Platform. Sitecore’s unified data capabilities enable incredible digital experiences that encourage customer engagement and build loyalty.