WayPath’s digital audit provides critical insight into energy company’s website, paving the way for better accessibility, usability, and security
DEFINING THE DIGITAL AUDIT: An organization’s website is critical for meaningful and efficient digital engagement with customers. Enhancing the user experience, accessibility, findability, and front-end technology of a website can’t be done unless gaps in the current process are identified. Organizations often don’t know what they don’t know, costing them more than they think. Moreover, time and resources may prevent a thorough excavation of a website. A WayPath Digital Audit is a complimentary service that identifies gaps in a current process and shows an organization the next steps to enhancing and investing in a website, all without credentials. A Digital Audit is a small engagement using commercial and open-source tools along with an expert analysis that will uncover big challenges and even bigger opportunities. Austin Energy is one
