WAYPATH BLOG

One thing that nine out of ten marketers can agree on, is that customer experience (CX) is a critical factor for success. In other words, providing an excellent customer experience...

A good CRM is not cheap, nor is it simple. But to achieve the results you want, you need to choose wisely, get buy-in from your team, and train them...

A Healthcare Content Management System is a CMS platform that helps you manage your website. It is a user-friendly tool to help you create, organize, modify, and push out information...

while there are some functions and roles that dovetail into each other, it’s important to define them as separate entities. So today, we’re going to take a deep dive into...

The article explains the basic framework of a development team, its characteristics, and functionalities. Besides, the article also discusses the pros and cons of in-house and outsourced development teams.

This case study describes how WayPath helped WestRock upgrade to a modern, comprehensive and user-friendly CMS (Sitecore XM) and re-designed its website to enhance its usability, accessibility and value to...

Choosing the right CRM is just the beginning. Planning its implementation is critical, as, without a well-thought-out roadmap, you might wind up in the ditch.

The article discusses how companies could significantly advance their overall performance by improving operational efficiency.

The case study outlines the role of WayPath in helping the popular Northeast telecommunications company by strategizing and digitizing the entire system.

This case study explains how WayPath implemented the world-class CCM tool, OpenText Exstream, for New York Life and upgraded customer correspondence technology and customer experiences.