At WayPath, it’s about more than Customer Relationship Management (CRM); It’s about customer experience. With its deep knowledge of customer engagement, relationship management and skills in how customers interact with you, WayPath can provide solutions for any organization.
Primary Goal: To migrate the limited CRM system to a cloud-based customer experience environment using Microsoft Dynamics 365.
Solution Type: Customer Relationship Management
Solution Used: Customer Service
Tools Used: Microsoft Dynamics 365
Engagement Manager: Chris Snyder
About the Virginia Department of Transportation
The Virginia Department of Transportation (VDOT) shoulders the responsibility for transportation infrastructure in Virginia, including roads, bridges, tunnels, and buildings. As the state agency tasked with this never-ending 24/7 role, the agency uses over 7,500 employees. It generates over $1 billion in annual revenue to keep the effects of heat, snow, rain, ice, accidents, and normal wear and tear from impacting the state’s citizens.
VDOT was using a CRM platform consisting of an on-premises version of Dynamics. The system focused on three critical applications:
On-premises systems have several disadvantages, especially for a fast-paced environment such as VDOT’s. Since VDOT’s mission is 24/7 year-round support and repair, data must be real-time or near real-time and sharable by staff across the entire system. This challenge, along with high upgrade and maintenance costs, meant that customers were not being served as well or as quickly as they could be.
VDOT recognized the need for a more agile, flexible, and cost-effective solution that would improve the response time of staff and its customers’ customer experience. To do this, VDOT planned to migrate the existing platform to the Microsoft Dynamics 365 environment managed by the Government Cloud.
Major data migrations can be expensive and nerve-wracking. VDOT engaged WayPath to develop a detailed roadmap to carve out the best path and timeline for the project. This roadmap had several elements:
WayPath created this roadmap for the VDOT executives to show them the vision needed to move forward with confidence.
While roadmaps are not new, WayPath’s cloud-based CRM deployment plan gave the VDOT CRM team a new source document to build on. The completed roadmap was able to demonstrate the value to the Executive Leadership team at VDOT.
WayPath also received high praise from VDOT business leaders for their consideration and depth of expertise for the project.
When your organization can’t risk data loss or shut down, WayPath can provide the solution required to improve, augment, and ramp up your customer engagement at any level. With our customer experience specialists, WayPath operates across a broad range of industries to be a reliable partner in providing solutions for your critical software upgrades. To see how we can solve your CRM upgrade, contact us today.