Whitepapers

Featured Whitepaper

Planning a Sitecore Upgrade: Answering Questions to Future-Proof your CMS 

By: Jeff Hansen, CTO and CISO When implementing Sitecore, it is critical to keep watch on your support timeline.  Sitecore’s three phases of support are categorized as Mainstream, Extended, and Sustaining.  The table below itemizes the timeline and types of support for each phase as noted by Sitecore (2022). One can see the support type […]

Latest Whitepapers

Planning a Sitecore Upgrade: Answering Questions to Future-Proof your CMS 

By: Jeff Hansen, CTO and CISO When implementing Sitecore, it is critical to keep watch on your support timeline.  Sitecore’s three phases of support are categorized as Mainstream, Extended, and Sustaining.  The table below itemizes the timeline and types of support for each phase as noted by Sitecore (2022). One can see the support type […]

More Than Just a DAM… Making a Case for Content Hub

In an ever-evolving digital marketing world, the need for some form of a Digital Asset Management platform is one that most marketers can agree on. In choosing a technology partner, presumptions and asking the wrong questions can lead to costly pitfalls. In this article, we will look at anticipating the needs and making a case for Content […]

CRM - The Ultimate Guide (for Enterprise)

Customer Relationship Management (CRM) – The Ultimate Guide (for Enterprise)

Picture this. You’re a medium-to-large B2B company. Your client roster has hundreds of names, many of them high-profile. You expect – or rather hope – that this list will grow into the thousands over the next decade. However, current conversion rates are very low, and business is not growing as fast as expected. Many promising […]

Whitepaper: Modernize your Customer Communication System before it’s too late

Whitepaper: Modernize your Customer Communication System before it’s too late

Get off that Legacy Composition System before it’s too late Back in the day, late last century, if you wanted to send out something to a customer, you needed your IT “guy” (used generically; your guy could’ve been a gal) to help you out. They gathered data from some system, usually some financial system or […]

Whitepaper: How many people does it take to get your communications to your customer?

Whitepaper: How many people does it take to get your communications to your customer?

Communicating with your customers on a regular basis is critical to your company’s success. So, it is no wonder so many people in your organization are involved. How many people you ask? Of course, it depends on the size of your firm and the significance of the communication. It also is dependent on the channels […]

Whitepaper: How to Make Customer Communications Management Work For You (And Them!)

Whitepaper: How to Make Customer Communications Management Work For You (And Them!)

Where do I even begin? This is a question we often hear during the initial discussions around document redesign, refresh, and conversion projects. Most of our customers jump immediately to integrations and software, but these are finite aspects of a much broader picture. While solutions for data and data transformation, software and development, and integrations […]