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More Than Just a DAM… Making a Case for Content Hub

by: Amir Setoudeh, Technical Director – Sitecore Digital Engagement In an ever-evolving digital marketing world, the need for some form of a Digital Asset Management platform is one that most marketers can agree on. In choosing a technology partner, presumptions and asking the wrong questions can lead to costly pitfalls. In this article, we will look at […]

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    More Than Just a DAM… Making a Case for Content Hub

    by: Amir Setoudeh, Technical Director – Sitecore Digital Engagement

    In an ever-evolving digital marketing world, the need for some form of a Digital Asset Management platform is one that most marketers can agree on. In choosing a technology partner, presumptions and asking the wrong questions can lead to costly pitfalls. In this article, we will look at anticipating the needs and making a case for Content Hub, and why it’s so much more than just a DAM. We’ll focus on the true ideals behind content marketing and omnichannel strategies and how Sitecore Content Hub can eliminate the disjointed experiences. 

    Marketing teams often seem to synonymize the concept of a Content Hub with a DAM system. As a popular technology category, it tends to lead marketers towards a “DAM” project. However, as needs are evaluated and requirements are defined, the project tends to gain life and head in a different direction. In many cases, the true question of “How do we deal with our content marketing and omnichannel strategies?” begins to surface, and we quickly realize that we need much more than just a DAM. 

    If we reach that realization too late, much time, effort, and money will be lost. Wrong decisions may be made based on inferior DAM vendors, and the thought process will be forced into fitting inside the constraints of a DAM system. 

    To begin reaching the full potential of an ideal content marketing and omnichannel reality, Content Hub can be used to eliminate disjointed applications and create an ecosystem where a marketer can thrive and succeed. Content Hub will help with the common problem of fragmented data needs, often on multiple systems, on personal computers, and in software that is not always controlled by the marketing team. 

    The need for creating more relevant and focused content is becoming prevalent across all industries. Unfortunately, this content is spread across ERP, MRM, DAM, PCM, and other systems. Content Hub allows you to bring your content under one roof by allowing you to create custom domain models and data structures that are traditionally inflexible and difficult to customize in other segregated platforms. 

    Furthermore, Content Hub allows for not only gains through a better ROI, but it can also add value to the overall company as well as help achieve excellence by transcending strategic goals. In a fast-paced, ever-changing environment, the speed to market while adhering to budgets and satisfying initiatives does not have to be a daunting task. In fact, often troubling issues with no clear resolution, such as dealing with content marketing and omnichannel, creating a dialog with a marketing community, and making collaboration effortless, can be handled with precision and purpose using Sitecore’s Content Hub.  These and many other features are what makes Content Hub so much more than a DAM.  Content Hub is a catalyst for positive change, empowering existing teams, and facilitating operational excellence.  

    About the Author: 

    Amir Setoudeh has been working exclusively on Sitecore projects for nearly 13 years and is currently the Technical Director for the Sitecore practice at WayPath. Amir was a 2020 Sitecore MVP and has had the pleasure of being an architect on a myriad of Sitecore projects, some of which have received a Sitecore Experience Award as well as the highest honor of the Sitecore Ultimate Experience Award.  He particularly enjoys taking on challenges and ensuring the delivery of the highest quality projects.  Investing his career into Sitecore projects, Amir even has a “STECORE” license plate on his car

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