WayPath Webinars Presents: DIGITAL ENGAGEMENT— You Don’t Know What You Don’t Know (and It’s Costing You More Than You Think!)

Date: November 10, 2021

Time: 1:00 PM EST – 2:00 PM EST

Register TODAY:  https://www.greatpro.org/Webinar-Live-Register?id=1901

It’s expensive to fail. And sometimes, we might not even know why we are failing. Organizations do not take the time to review their Digital Engagement and Website strategies every day, and sometimes they don’t know what they don’t know. Please join Jeff Hansen, our Chief Technology Officer and Chief Information Security Officer, as he discusses Digital Strategy and how to best leverage your Content Management System.

The first five registrants for this webinar will receive a complimentary Digital Audit and have an opportunity to see our team of experts’ work first-hand!

In this expert panel discussion, we will examine:

  • Who owns the Digital Strategy at an organization
  • Common customer complaints of organizations’ websites
  • Common pain points of organizations’ current platforms
  • How to know when to keep what you have vs. getting a new Content Management System (CMS)

About our Speaker:

Jeff Hansen—

As the Chief Technology Officer and Chief Information Security Officer at WayPath, Jeff has brought his knowledge and passion to the company for nearly 15 years.  During that time Jeff has worked in many different areas of the company but has spent the last 10 years focusing on digital engagement and marketing technology solutions, including digital experience platforms, intelligent search, and analytics.  Jeff’s dual role in solution leadership and IT security gives him a different lens through which to view increasingly complex and customer data-centric solutions which are needed to compete in today’s changing landscape. 

Prior to working at WayPath, Jeff developed IT solutions for the University of Virginia, where he coordinated and developed a grant-funded online virtual laboratory for the social and behavioral sciences.  Jeff attended the University of California, Santa Barbara, where he earned his Bachelor of Arts in Psychology.   

Outside of the workplace, Jeff is passionate about volunteering, and he has dedicated his time and effort to various non-profits.  He is a husband and father to three young children and spends much of his non-work time coaching baseball, leading Cub Scouts, and shuttling kids to swim practices. 

About our Panelists:

Paul Abdool—

Having joined WayPath just over one year ago as the Chief Revenue Officer, Paul has brought over 20 years of regulatory communications industry experience to his expanding team.  A true catalyst for process improvement, Paul was previously the Vice President of Sales for Doxim, Inc. (FinTech B2B SaaS – focused on regulated industries) and Vice President of Enterprise Solutions for Solimar Systems, Inc., where he was involved with strategic planning and execution of sales and marketing activities.  Paul has also served as Director of Production Workflow Automation at Ricoh. His experience includes positions with IKON, KUBRA, Pitney Bowes and National Paper Goods. 
Paul earned his Bachelor of Arts and Diploma in Business Administration from Wilfrid Laurier University in Waterloo, Ontario, Canada. He was the Chairman of the Board of Xplor International — an electronic document systems association — and is the Treasurer of Xplor Canada. He has also earned his M-EDP (Master Electronic Document Professional) Certification from Xplor, his CCMP (Certified Change Management Professional) certification from Prosci, and his ECMS (Enterprise Content Management Specialist) certification from AIIM. In his spare time, Paul coaches and plays volleyball. 

Paula Zirinsky—

An accomplished chief marketing and strategy officer, Paula has most recently served for the last six + years within the professional services/consulting sector as Global CMO for K2 Integrity, a preeminent risk advisory, compliance, investigations, and monitoring firm, where she developed and executed marketing, communications, brand identity, and business development strategy and programming on a global basis. Paula has held legal marketing leadership positions at Morgan Lewis, Morvillo Abramowitz, Fried Frank, and Cadwalader Wickersham & Taft. She has also provided marketing and communications counsel to Daimler-Benz AG, Mercedes-Benz AG, DaimlerChrysler, and Hanover Direct, Inc. On the consumer side, she has creatively grown and launched new products and businesses for Dawson Home Fashions, Gryphon Development, Revlon, Charles of the Ritz, and American Home Products.  

Paula has served on the New York Legal Marketing Association (LMA) Local Steering Committee. She is currently an elected member of Wisemen, an invitation-only group of top communications professionals, and a member of Law Firm Media Professionals (LFMP). As a board member of the Girl Scout Council of Greater New York she has served on the council’s Marketing Committee.  Paula received an MBA from the University of Chicago’s Booth School of Business and a Bachelor of Science from the School of Industrial and Labor Relations at Cornell University. 

While there is no cost to attend this special webcast, seating is limited, so REGISTER TODAY!



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