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DominionEnergy.com Conferred Gold at MarCom Awards 2020

WayPath Consulting made heads turn and added yet another feather to our cap by helping Dominion Energy win the gold award at the 2020 MarCom Awards. The core of this success was our collective creativity and to complete each sprint with intent and hard work. This achievement undoubtedly boosts our energy to continue to provide unparalleled service in the future. Our focus is always to ensure smooth interactions between customers and organizations at every touchpoint.

WayPath’s redesign of DominionEnergy.com surged ahead thousands of submissions the world over to ace the awards. Since its launch in 2004, MarCom Awards has been lauded as one of the most respected and largest creative international competitions. Orchestrated by the Association of Marketing and Communication Professionals, the jury panel includes top professionals from marketing, communication, advertising, public relations, etc.

The international recognition validates the quality of WayPath’s solutions and its dedication towards clients. It is also an honor to share the stage with industry giants like AIG, Morgan Stanley, PepsiCo, among others.

WayPath’s effective website redesign and rebuild of Dominion Energy was recognized by MarCom judges in the category of Digital Media | Website. The “Dominion Energy Ups Their Game” submission received the Gold Award in the category.

The Partnership

WayPath joined hands with the Dominion Web Communications team to redesign Dominion Energy’s public website (Content Management System – CMS). This partnership of over 16 months designed and refreshed the site’s content. It also created a new Sitecore platform that delivers an improved experience through the new customer website.

WayPath has adopted an effective data-driven approach based on customer research to achieve the task. The firm distinguishes itself from competitors by always focusing on the customer’s experience, establishing solid user stories, listening and incorporating the voice of the customer and sharing industry domain knowledge.

Our expertise can be seen and measured in the award-winning Dominion Energy’s website, both before and after the WayPath touch.

Before:

Example of old Dominion Energy website page
An example of the old, Dominion Energy website

After:

Dominion Energy website post-transformation
The Dominion Energy website, post-Waypath transformation

MarCom’s recognition of the website highlights the talented WayPath team has exceeded expectations and raised the bar in the industry.

Meanwhile, here’s the link to visit the highly-anticipated Dominion Energy website.

https://www.dominionenergy.com/

Discover more about the MarCom Awards at https://marcomawards.com/

As the gold winner, Dominion Energy will now receive the MarCom statuette – a majestic symbol of marketing and communication achievement, crafted by Society Awards (makers of the Golden Globes, Emmys).

Are you now wondering how to collaborate with us for your organization’s customer experience needs? Talk to our experts right away, and your website could soon be a prize contender at the next MarCom Awards.

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