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3 people with headsets on | Customer Communications Management Software | WayPath Consulting

How to Choose the Best Customer Communications Management Software

Customer communication management software (CCM software or CCM solutions) simplifies and improves communications between an enterprise and its customers, prospective customers, and business partners. In

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hands moving in front of open laptop - opentext -CCM - Waypath Consulting

Top 7 OpenText Features You Need to Know

Authored by: Cass Mieczakowski, Director of Engineering OpenText Exstream is a powerful omnichannel customer communications platform designed for omnichannel customer communication management (CCM). This flexible,

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company communication is key- Waypath Consulting

Why Company Communication is Key During a Crisis

The global public health crisis caused by COVID-19 has caused every aspect of working life to be re-imagined. From sanitizing equipment to working remotely, from

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Design Thinking: A Definitive Guide for Software Development

What Is Design Thinking? A Comprehensive Guide

Design thinking is defined as both an ideology and a process concerned with solving complex problems in a highly user-centric way. Its goal is to

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Smart Communications in a Digital World: Shifting from Customer Communication Management to Customer Conversations Management

Smart Communications in a Digital World: Shifting from Customer Communication Management to Customer Conversations Management

In the post-COVID world, 86% of consumers prefer the “digital-first” approach in their brand interactions. In other words, “smart communications”. Today’s customers also expect fresh,

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Why Your Organization Needs to Streamline Document Composition Governance

Why Your Organization Needs to Streamline Document Composition Governance

Whether you’re looking to create a sales pitch, develop a project plan, finalize a new contract, or design a staff training program, documents – both

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3 Proven Strategies to Make Customer Communications Management Work For You (And Them!)

3 Proven Strategies to Make Customer Communications Management Work For You (And Them!)

In the digital era, customers expect more from brands than simple transactions. They expect personalized experiences. They expect ongoing relationships. And they expect to be

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Modernize your CCM – Before It’s Too Late

Modernize Your Customer Communications Management (CCM) Before It’s Too Late

Authored by: The WayPath CCM Team A few decades ago, organizations’ concerns around modernizing their Customer Communications Management (CCM) ecosystem was mainly about transitioning their

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OpenText Exstream Maintenance and Support: In-house or Outsource?

OpenText Exstream Maintenance and Support: In-house or Outsource?

Authored by: The WayPath CCM Team OpenText Exstream is a comprehensive, integrated platform for enterprise CCM. But as with any other enterprise platform, it requires

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