WayPath and Brightspot Present “Essential CMS Integrations for Great Customer Experiences”

Date: November 3, 2022

Time: 1:00 PM EST – 2:00 PM EST

Register TODAY:  https://www.brightspot.com/learn/webinars/essential-cms-integrations-for-great-customer-experiences?utm_medium=email&utm_source=waypath&utm_campaign=wbn-2022-11-essential-cms-integrations-for-great-customer-experiences

Are you a communications, editorial, or marketing lead looking to tell your brand’s story? Join members of WayPath’s senior leadership team Paul Abdool and Jeff Hansen, along with James Clark, VP of Platform Development at Brightspot to learn how to tell the right story to the right audience. An integrated technology stack is vital in delivering experiences that exceed customer expectations, but with customer experience platforms being so capable and complex, it’s easy to get lost without the right guide. This webinar will examine the essential connections between your CMS and the tools to harness the power of a fully integrated tech stack, getting you to the finish line faster as you effectively deliver digital experiences at scale.

About WayPath’s Presenters:

Paul Abdool—

As the Chief Revenue Officer of WayPath, Paul has brought over 20 years of regulatory communications industry experience to his expanding team.  A true catalyst for process improvement, Paul was previously the Vice President of Sales for Doxim, Inc. (FinTech B2B SaaS – focused on regulated industries) and Vice President of Enterprise Solutions for Solimar Systems, Inc., where he was involved with strategic planning and execution of sales and marketing activities.  Paul has also served as Director of Production Workflow Automation at Ricoh. His experience includes positions with IKON, KUBRA, Pitney Bowes and National Paper Goods. 

Jeff Hansen—

As the Chief Technology Officer and Chief Information Security Officer at WayPath, Jeff Hansen has brought his knowledge and passion to the company for nearly 20 years and has spent the last 15 years focusing on digital engagement and marketing technology solutions, including digital experience platforms, intelligent search, and analytics.  Jeff’s dual role in solution leadership and IT security gives him a different lens through which to view increasingly complex and customer data-centric solutions which are needed to compete in today’s changing landscape.   

There is no cost to attend this webinar, so REGISTER TODAY!



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