Revolutionize your online presence with seamless digital experiences.
WayPath’s Multi-Website Consolidation Strategy is the first step to streamlining and enhancing your digital experience. A Multi-Website Consolidation Strategy makes it easier for your customers to do business with you and for your team to maintain your web presence. It ensures your brand’s image, tone, and messaging are consistent across all your web assets.
Our expert team of Content Management System (CMS) and Digital Experience Platform (DXP) specialists focus on the design and implementation of websites, and as a service to our prospective clients, we will analyze your current site to benchmark it and suggest areas for improvement.
Multiple websites with overlapping content, disjointed branding, multiple infrastructures and tech stacks, and unintegrated sites from mergers
Inefficiencies due to multiple teams supporting individual sites
Lack of clear digital strategy limiting potential to drive sales
Stale, outdated site designs that hinder the CX
Lack of clarity for intended site audience and audience expectations
Conversion and/or call to action opportunities are not optimized
WayPath’s approach to CMS selection is technology agnostic and focuses on selecting a platform that meets your organization’s diverse needs. Our deliverables will get you to the finish line faster; we will query your current CMS and identify opportunities to organize your content and purge redundancies. While deliverables depend upon your investment range, we will start with a summary of your current state and provide a prioritization matrix, logical architecture, and a roadmap.
Ensure a cohesive brand image, consistent tone, and unified messaging, reinforcing brand trust and recognition
Create a smoother customer journey, reducing hurdles, enhancing engagement, and enabling improved personalization for tailored content delivery
Create efficient direct-to-consumer processes and improve speed to market with streamlined teams needed to manage your sites
Increase conversion through personalized messaging, efficient customer journey, and improved search
Reduce infrastructure (cloud or on-prem) as well as maintenance and software licensing costs