The Salesforce Data Architect
Authored by: The WayPath CRM Team What are the key responsibilities of a data architect? The Salesforce Data Architect is responsible for designing, implementing, and
Salesforce 101: Helping your business manage customer interactions, sales processes, data forecasting, marketing automation, and customer service
Authored by: The WayPath CRM Team In business, we often talk about staying ahead of the curve. But how about setting the curve and going
Microsoft Dynamics 365 CRM: A Comprehensive Guide
Authored by: The WayPath CRM Team Introduction In today’s noisy and crowded buyer’s market, forward-looking organizations need to focus on what really matters – the
Six Ways to Use CRM that Go Beyond Sales
Authored by: The WayPath CRM Team Ask any smart leader what their organization needs to grow – particularly in the current precarious economic climate –
Why More Governments are Using Microsoft Dynamics 365
Authored by: The WayPath CRM Team While government entities might not be renowned for being digital trailblazers, more organizations in this sector are leaving their
What is Microsoft Dynamics 365 CRM? A Comprehensive Guide
Authored by: The WayPath CRM Team Introduction In today’s noisy and crowded buyer’s market, forward-looking organizations need to focus on what really matters – the
Government CRM Software: A Complete Guide
Authored by: The WayPath CRM Team If you ask people which sectors they’d consider to be digital trailblazers in CRM, it’s unlikely that many will
A Guide to Building an Effective CRM Strategy
The phrases “the customer is always right” and “the customer is king” have been around for decades. Yet, today, happy and loyal customers remain the
Selecting CRM Consulting Services: The Definitive Guide
The market for customer relationship management (CRM) software and tools is burgeoning. According to recent reports, the global CRM market is expected to reach USD
What is Customer Experience Management? A Complete Guide
The term “the customer is always right” was originally coined by retail pioneer Harry Gordon Selfridge in 1909. And while it’s been a go-to policy
