Industry Awareness

man walking accross desert - What Is Customer Experience & Why It's So Important | Waypath Consulting

What Is Customer Experience & Why It’s So Important

A positive customer experience is vital to the success of your business. In today’s highly competitive digital landscape, we must keep the end-user front and center. After all, a happy customer can help you boost and build the bottom line, and it takes far fewer resources to maintain existing customers than it does to acquire new ones.

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ying yang symbol in light colors - Choose the Right IT Partner - WayPath Consulting

How To Choose The Right IT Partner?

IT partners work closely with companies to ensure they have the best advice and tech support for both internal and customer-facing systems; creating new efficiencies, improving customer experience, and ensuring all systems are secure and available from every standpoint are just a few of the things an IT partner can do.

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The CRM Trends You Need to Know About in 2021

The CRM Trends You Need to Know About in 2021

Customer relationship management (CRM) is a strategy designed to improve the customer experience (CX) for today’s modern business. When we talk about CRM as a tool, we’re referencing a software platform that combines a collection of software-based workflows that help companies forge more profound, meaningful relationships with their customers.

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