WayPath’s Digital Audit Provides Critical Insight into Energy Company’s Website, Paving the Way for Better Accessibility, Usability, and Security
DEFINING THE DIGITAL AUDIT: An organization’s website is critical for meaningful and efficient digital engagement with customers. Enhancing the user experience, accessibility, findability, and front-end technology of a website can’t be done unless gaps in the current process are identified. Organizations often don’t know what they don’t know, costing them more than they think. Moreover, time and resources may prevent a thorough excavation of a website.