Off the WayPath- Episode 4: Integration

WayPath’s Senior Leadership Team is at it again, and this time we are focusing on integration.  Integration means a bunch of things to different people, so we are here to explore the topic from a variety of angles. At WayPath, we implement CX support platforms, whether it’s a CMS system, a CRM system, or underlying customer communication management software. Integration is about getting different teams to work collaboratively on highly technical […]

How to Improve Customer Satisfaction

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Looking for tips on how to improve customer satisfaction? Make sure your clients are happy enough. Check out 10 tips on how to improve customer satisfaction.

WayPath Webinars Presents: DIGITAL ENGAGEMENT— You Don’t Know What You Don’t Know (and It’s Costing You More Than You Think!)

Date: November 10, 2021 Time: 1:00 PM EST – 2:00 PM EST Register TODAY:  https://www.greatpro.org/Webinar-Live-Register?id=1901 It’s expensive to fail. And sometimes, we might not even know why we are failing. Organizations do not take the time to review their Digital Engagement and Website strategies every day, and sometimes they don’t know what they don’t know. Please join Jeff […]

WayPath Receives a 2021 Sitecore Experience Award in the Best Digital Experience Transformation Category

Richmond, Virginia— October 5, 2021— WayPath announced today that it has received a Sitecore Experience Award (SEA) honorable mention in the Best Digital Experience Transformation category for its work with Dominion Energy. The entry was selected from more than 140 submissions, recognized for a full site redesign with Sitecore CMS for Dominion Energy, which serves more than 7 million customers across 20 states.    The Sitecore Experience Awards 2021 recognize brands that […]

What is Sitecore: Common Sitecore Problems & Features

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Here are the top three Sitecore key features that set it apart from other CMS systems in its class: 1. Digital Experience Platform. Sitecore combines customer data, marketing automation, powerful analytics, AI, and machine learning to take customer engagement to the next level. 2. Digital Asset Management. All your content lives in one place and can be accessed by any department and pushed out to any platform as needed, providing a centralized space for planning, scheduling, and content production. 3. Customer Data Platform. Sitecore’s unified data capabilities enable incredible digital experiences that encourage customer engagement and build loyalty.