Simply put, enterprise content management is an umbrella term used to describe the technology and strategy companies use to manage and distribute information throughout the organization. ECM centralizes and democratizes content so that all departments in the enterprise have access to the information they need. As a full-lifecycle solution, ECM simplifies content updates, organization, and archiving, ensuring that stakeholders always have the most up-to-date versions to work with.
OpenText Exstream is a powerful omnichannel customer communications platform designed for omnichannel customer communication management (CCM). This flexible, scalable platform is a top-rated solution that helps organizations engage with their audience in more meaningful ways through highly personalized communications and content across all channels.
Today, the business landscape is more crowded, complex, and competitive than it’s ever been, and there is so much more at stake. Without software tools to help you manage your business relationships and everything that entails, growth is impossible. CRM (Customer Relationship Management) solution software is essential, as it gives you the tools you need to grow, connecting your company, its customers, your suppliers, and partners into one easy-to-manage platform that delivers tremendous value through every business process.
Customer relationship management (CRM) is a strategy designed to improve the customer experience (CX) for today’s modern business. When we talk about CRM as a tool, we’re referencing a software platform that combines a collection of software-based workflows that help companies forge more profound, meaningful relationships with their customers.