Why Company Communication is Key During a Crisis
The global public health crisis caused by COVID-19 has caused every aspect of working life to be reimagined. From sanitizing equipment to working remotely, from updates on colleagues to massive disruption in logistics, supply, and demand, new strategies had to be implemented on short notice. Amid the disruption, changes needed to be communicated quickly, clearly, and effectively to employees, customers, and strategic partners. If even one link in the chain fell through the cracks, the potential for loss was significant for human resources, customer experience, and business continuity as a whole.