A CRM is a fantastic tool for developing business insights around customer data. However, a CRM does so much more than that, as it facilitates a richer connection, enabling you to exceed all expectations based on their preferences.
Digital transformation is the process of integrating technology into all aspects of business operations. When fully implemented, it requires companies to abandon manual methodologies and adapt workflows around digital tools.
The global public health crisis caused by COVID-19 has caused every aspect of working life to be reimagined. From sanitizing equipment to working remotely, from updates on colleagues to massive disruption in logistics, supply, and demand, new strategies had to be implemented on short notice. Amid the disruption, changes needed to be communicated quickly, clearly, and effectively to employees, customers, and strategic partners. If even one link in the chain fell through the cracks, the potential for loss was significant for human resources, customer experience, and business continuity as a whole.
One thing that nine out of ten marketers can agree on, is that customer experience (CX) is a critical factor for success. In other words, providing an excellent customer experience is critical—and it’s within your power to accomplish.
A good CRM is not cheap, nor is it simple. But to achieve the results you want, you need to choose wisely, get buy-in from your team, and train them well. The right system will provide you with the way forward. It will help you get more accomplished in less time and drive efficiency that resonates throughout the organization.