Sitecore CMS – What is Sitecore?

Sitecore CMS – What is Sitecore?

A Comprehensive Guide to Everything You Ever Wanted to Know About Sitecore CMS Forrester, a well-known market research company, acknowledged Sitecore as a “Strong Performer” in its The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019) report. In the 2019 ‘Gartner Magic Quadrant’, a well-researched market report published by the global IT consulting […]

Sitecore Symposium is coming soon – to a device near you!

Sitecore Symposium is coming soon – to a device near you!

The world’s largest annual Sitecore event – the Sitecore Symposium 2020 – is a great place to learn about Sitecore advancements, new products and product updates. About 3000 Sitecore developers, strategists, marketers and customers attended the Sitecore Symposium 2019 in Orlando, Florida. The event looked at ‘building human connections in a digital world’ and encouraged […]

Sitecore‌ ‌Content‌ ‌Hub‌ ‌Leverages‌ ‌AI‌ ‌for‌ ‌Enhanced‌ ‌Digital‌ ‌Asset‌ ‌ Management‌ ‌(DAM)‌

Sitecore‌ ‌Content‌ ‌Hub‌ ‌Leverages‌ ‌AI‌ ‌for‌ ‌Enhanced‌ ‌Digital‌ ‌Asset‌ ‌ Management‌ ‌(DAM)‌

Sitecore recently released Sitecore Content HubTM v3.4. This powerful Digital Asset Management (DAM) solution helps brands manage every aspect of their marketing content across all channels seamlessly and easily. With the release of v3.4, Sitecore enhances Content Hub’s existing DAM capabilities with leading-edge innovations in Content Artificial Intelligence (AI) and video. With the former, brands […]

COVID-19 and the ‘New Normal’: The Perspective of Sitecore CMO Paige O’Neill

COVID-19 and the ‘New Normal’: The Perspective of Sitecore CMO Paige O’Neill

Thanks to the COVID-19 pandemic – an ‘equal opportunity’ disaster – we’re now living in a ‘new normal’. In this world, we’re all learning to adapt to new working processes and demands. What does Sitecore CMP Paige O’Neill have to say about this new normal? In a recent interview, O’Neill expressed gratitude that her company […]

Credit Union of Texas: Yet Another Sitecore Success Story

Credit Union of Texas: Yet Another Sitecore Success Story

According to Salesforce, today’s consumers expect brands to anticipate their needs and make relevant suggestions before they make contact. Amazon’s experience seems to play out this finding, with some 35% of its purchases resulting from algorithm-driven product recommendations. The Credit Union of Texas, a financial services firm with $1.4 billion in assets, also aimed to […]

Sitecore does it again: Recognized as a Leader in 2020 Gartner ‘Magic Quadrant’

Sitecore does it again: Recognized as a Leader in 2020 Gartner ‘Magic Quadrant’

Sitecore is no stranger to industry recognition. Both, enterprise organizations that rely on its platforms to boost their online presence with content, and well-respected non-partisan research organizations have deemed it a valuable solutions provider in today’s hyper-digital business milieu. Forrester and Gartner are two organizations that fall into the latter category. In 2019, Sitecore had […]

Not Just a Large Enterprise Player: Sitecore Brings Value to Small Businesses As Well!

Not Just a Large Enterprise Player: Sitecore Brings Value to Small Businesses As Well!

Over the past two decades, Sitecore has made a name for itself as an enterprise-grade Content Management System (CMS) and Digital Experience Platform (DXP). And when huge brands like Microsoft and P&G relying on Sitecore, it’s natural to assume that it’s suitable only for larger organizations. However, this is not the case, as New Zealand’s […]

Why You Need A Sitecore Architect For Your Sitecore Implementation Project

Why You Need A Sitecore Architect For Your Sitecore Implementation Project

Many organizations that outsource their Sitecore implementation projects to platform experts like WayPath are more concerned about the business aspects of the project rather than its technical aspects. But over the years, a few of our client organizations have expressed curiosity about the talented individuals who worked so diligently to get their implementation done on […]